California Vibrations, or Cali Vibes, is a distinctive Southern California lifestyle and music festival held at Marina Green Park in downtown Long Beach, CA. This year, BLACK PEARL introduced ‘Stitch Society,’ a dynamic activation designed to blend creativity and education to promote sustainable fashion choices.
Through hands-on customization, participants learned to value clothing longevity, reduce waste, and make mindful consumption choices, aligning with a global movement towards reducing the fashion industry’s carbon footprint.
This approach fostered a sense of ownership and promoted sustainability by encouraging the repurposing of existing garments, addressing the significant environmental impact of the fashion industry, which contributes up to 10% of global greenhouse gas emissions according to a European Parliament report. By engaging attendees in a creative and educational experience, BLACK PEARL raised awareness about the consequences of fast fashion and promote a circular economy. Take a look at our case study here.
