We’ve created a sustainable fashion guide for the European leg of Billie Eilish’s HIT ME HARD AND SOFT: THE TOUR—an invitation to explore each tour stop more consciously and creatively, through fashion.
Sustainable fashion is a process, built on small, intentional choices. It’s found in a vintage jacket that carries a history, a local designer focused on craft, or a workshop where you learn to repair rather than replace. This guide is a starting point. In each city, we’ve curated local spaces, makers, and initiatives helping to shape a more thoughtful and responsible fashion future.
From Stockholm to Manchester, you’ll find curated listings of secondhand shops, independent sustainable brands, community workshops, and organizations working toward a fairer fashion industry—practical resources to help you connect with a more thoughtful way of dressing.
