We’ve created a sustainable fashion guide for Tokyo, and the European leg of Billie Eilish’s HIT ME HARD AND SOFT: THE TOUR—an invitation to explore each tour stop more consciously and creatively, through fashion.
Sustainable fashion is a process, built on small, intentional choices. It’s found in a vintage jacket that carries a history, a local designer focused on craft, or a workshop where you learn to repair rather than replace. This guide series is a starting point. In each city, we’ve curated local spaces, makers, and initiatives helping to shape a more thoughtful and responsible fashion future. Take a look at the recently launched TOKYO guides directly on the sustainability section of Billie Eilish’s official site.
From Stockholm to Manchester, you’ll find curated listings of secondhand shops, independent sustainable brands, community workshops, and organizations working toward a fairer fashion industry—practical resources to help you connect with a more thoughtful way of dressing.
