BLACK PEARL’s CEO Samata, recently shared insights on Culture & Sustainability in an op-ed for So She Slays entitled, ‘CULTURE IS THE HEARTBEAT OF SUSTAINABILITY’. Empowering women from the Inside Out, So She Slays is a place to feel comfortable talking about issues that are a part of your everyday life. From beauty, style, wellness, and life, the platform platforms women with different experiences, goals, and opinions, but all striving to make an impact.
The piece reflects on the intersection of fashion, culture, and values, highlighting how sustainability becomes more powerful when rooted in lived experience and creative expression. It also acknowledges several partner organizations that make the conversation tangible and the work itself inspiring.
“When sustainability is stripped from culture, it feels sterile — like a checklist of dos and don’ts. It becomes an obligation, something we know we should care about but struggle to truly feel. But when culture and sustainability come together, change feels natural. It stops being about sacrifice and instead becomes a reflection of who we are — and who we want to be.” – Samata
Read the full Op-Ed here.