Billie Eilish’s Sustainable Fashion Guides Expand to U.S. Tour Dates—In Partnership with BLACK PEARL, REVERB and Google Maps
Billie Eilish, BLACK PEARL, REVERB, and Google Maps team up to map out local sustainable fashion businesses across the U.S. leg of Billie’s HIT ME HARD AND SOFT Tour.
Following a successful soft launch across Europe and Tokyo, the acclaimed Sustainable Fashion Guides—curated by BLACK PEARL in partnership with the HIT ME HARD AND SOFT: THE TOUR —are expanding stateside. This next chapter continues Billie Eilish’s ongoing commitment to sustainability, connecting fans to planet-first fashion and local communities making a difference.
Curated for each tour city, the guides connect fans to a more intentional way of dressing—spotlighting local secondhand shops, sustainable brands, community repair spaces, and circular fashion initiatives. Designed to inspire small but impactful choices, the guides serve as a practical starting point for anyone seeking to align personal style with planet-first values.
For the first time, the Sustainable Fashion Guides will be available as part of REVERB’s Eco Action Village—a dedicated space at Billie’s U.S. tour stops where fans can engage with environmental initiatives, access resources, and take meaningful climate action.
The guides debuted quietly across Europe—from Stockholm and Paris to London and Dublin, and later Tokyo—supporting Billie Eilish’s commitment to sustainability. U.S. fans can explore the guides starting October 2025, beginning in Miami and continuing through major cities including Philadelphia, Long Island, Austin, and San Francisco.
“Adopting a plant-based diet and shopping sustainably are some of the most impactful ways you can help heal our planet. Here are some great plant-based options and local sustainable businesses when you come to my shows.”
— Billie Eilish
Fans can visit Google Maps to explore the Sustainable Fashion Guides and discover local businesses and fashion spaces featured in each city. Curated by cultural agency BLACK PEARL, the guides offer a thoughtful resource for fans on the road—inviting them to engage consciously with local fashion and explore style rooted in sustainability, culture, and care.
“This isn’t about perfection—it’s about participation,” says Samata, founder of BLACK PEARL. “With the expansion of the Sustainable Fashion Guides into the U.S. and their presence in REVERB’s Eco-Village, we’re creating more space for fans to explore fashion that reflects the values of this generation: thoughtful, expressive, and future-focused.”
Available both online through Google Maps and within partner REVERB’s Eco-Village at Billie’s tour locations, the guides provide an inspiring way for the community to experience concerts more sustainably.
About BLACK PEARL
BLACK PEARL is a cultural sustainability agency working at the intersection of fashion, music, and entertainment to spark climate awareness and joy. Through collaborations with artists, institutions, and brands, BLACK PEARL makes sustainability creative, educational, and culturally relevant.
Notable partners include the Academy of Motion Picture Arts and Sciences, LA Climate Week, and OVERHEATED, the climate-focused initiative by Maggie Baird and Billie Eilish. With a global reach, BLACK PEARL continues to inspire a new generation of changemakers to connect culture, people, and planet.
For media inquiries or collaboration opportunities, contact:
pr@withblackpearl.com
withblackpearl.com
