From runway couture to storytelling narratives and melodic symphonies, creative luminaries, educational figureheads, and environmental leaders elucidate the imperative role of understanding, cherishing, and safeguarding our diverse cultural tapestry through the discerning lens of the creative industries, with a focus on social and environmental impact.
Their words resonate as a clarion call, inviting us to delve deeper, understand better, and actively champion the diverse heritage woven into the creative fabric of the stories we can tell. When it comes to fashion, music, and film, these creative industries are not mere reflections of culture; they are active contributors to its evolution. Through their work, they become cultural custodians, preserving traditions, fostering innovation, and providing a space for diverse voices to be heard. We have seen how culture shapes and reflects education and political realities.
Fashion
“Youth culture now really looks back and embraces the past but keeps it contemporary but not sticking to one particular style.” – Alexander McQueen
On the runways of high fashion, the designs of Alexander McQueen stand as a testament to the intersection of tradition and rebellion. McQueen’s revolutionary approach to youth culture is exemplified in collections like “The Horn of Plenty,” where he tackled the excesses of consumerism and the throwaway culture prevalent among younger generations. This collection, among others, showcased McQueen’s ability to challenge societal norms, providing a poignant commentary on cultural evolution while keeping the spirit of rebellion alive in his designs.
“The Horn of Plenty” collection, presented in 2009, was a masterful exploration of fashion’s relationship with consumerism and waste. McQueen repurposed elements from his past collections, creating garments that were both a homage to his own work and a critique of the fashion industry’s disposable mindset. This collection not only looked back at McQueen’s own design history but also encouraged reflection on the cyclical nature of trends and the environmental impact of fast fashion.
In the realm of fashion, McQueen’s approach goes beyond clothing; it becomes a storytelling medium that bridges generations. His designs are not merely garments; they are narratives that weave through time, connecting heritage with innovation. For McQueen, fashion is a dynamic dialogue with culture, where each design choice carries the weight of historical significance and the boldness of contemporary expression.
The runway, in Alexander McQueen’s vision, becomes a platform for cultural expression, intertwining tradition with contemporary narratives. The design choices and creative expressions in fashion reflect the pulse of a society, capturing its rhythm and aspirations. McQueen’s legacy illustrates how fashion, when approached as a cultural artifact, becomes a mirror reflecting the societal ethos, capturing stories that transcend time and resonate across diverse audiences. The “The Horn of Plenty” collection, in particular, serves as a lasting testament to McQueen’s ability to merge the past, present, and future in a powerful commentary on youth culture and the environmental impact of the fashion industry.
“Don’t invest in fashion, but invest in the world. Popular culture is a contradiction in terms. If it’s popular, it’s not culture.” – Vivienne Westwood
Renowned fashion designer Vivienne Westwood challenged the conventional narrative of fashion as a mere reflection of popular trends. For Westwood, culture and fashion were inseparable, and she encouraged investment not in fleeting popularity but in the deeper, enduring roots of our shared global heritage. Westwood’s perspective disrupted the notion that culture could be reduced to what was currently popular, emphasizing a more profound and timeless understanding.
Vivienne Westwood’s impact on fashion extended beyond design; it was embedded in a counter-cultural philosophy. She urged individuals to see fashion as a form of self-expression, not confined by the limitations of what was momentarily popular. Westwood’s designs, like her iconic punk aesthetic, challenged the status quo, inviting individuals to embrace their unique cultural expressions rather than conforming to prevailing trends.
Westwood’s advocacy for sustainability in fashion aligned with her cultural philosophy. By urging people to invest in the world rather than transient fashion, she championed a more conscious and meaningful relationship with clothing. Westwood’s commitment to sustainable practices and her disdain for the disposable nature of fast fashion underscored her belief that true cultural resonance in fashion lay in its ability to endure and contribute to a larger, global narrative. One notable example of Westwood’s fusion of fashion and culture was her exploration of punk aesthetics. In the 1970s, Westwood, along with Malcolm McLaren, infused punk elements into her designs, creating a cultural movement that went beyond fashion. Punk, as embraced by Westwood, became a statement of rebellion against the prevailing norms, a cultural expression that challenged societal expectations.
Vivienne Westwood’s legacy, rooted in a counter-cultural philosophy, serves as a reminder that fashion, when viewed through the lens of culture, became a powerful tool for self-expression and societal critique. Her enduring influence continues to inspire individuals to invest not just in clothing but in the cultural narratives that shape our collective identity. Westwood’s approach to fashion resonated as a rebellion against the disposable and a celebration of the enduring essence of true cultural expression.
Music
“People are used to music that justifies street culture, but something that’s not touched on is why these kids act the way they act, live the way they live.” – Kendrick Lamar
Kendrick Lamar, one of hip-hop’s most influential voices, delves deeper into societal narratives, using his platform to shed light on the complexities of street culture. His music becomes a reflection of the environment, providing insights into the motivations and challenges faced by individuals. Lamar’s lyrical prowess transcends entertainment; it becomes a form of cultural commentary, inviting listeners to explore the underlying stories and contexts.
Beyond his quote, Lamar’s discography is a rich tapestry that intricately weaves together stories of Compton, California, capturing the struggles, aspirations, and resilience of a community shaped by its environment. In the album “good kid, m.A.A.d city,” Lamar explores the nuances of street life, addressing issues like gang violence, poverty, and systemic injustices. The album is a narrative masterpiece that offers a profound insight into the cultural complexities of urban environments. In another instance, Lamar’s “To Pimp a Butterfly” delves into broader societal issues, addressing topics such as racial inequality, systemic oppression, and the African American experience. The album serves as a cultural manifesto, sparking conversations about identity, heritage, and the ongoing struggles faced by marginalized communities.
Kendrick Lamar’s quote highlights a critical aspect often overlooked in music—the examination of the why behind cultural phenomena. He challenges listeners to consider the motivations and conditions that lead individuals to certain actions and lifestyles. In doing so, Lamar’s music becomes a lens through which we can understand and empathise with the intricacies of street culture, transcending stereotypes and fostering a more nuanced appreciation for the cultural contexts that shape it. His commitment to authenticity and storytelling positions him as a cultural luminary, using his art to shed light on the realities often obscured by mainstream narratives.
In the symphony of life, music emerges as a universal language, and Alicia Keys crafts melodies that resonate with the richness of our shared human experience. Her song “Empire State of Mind,” co-written by Keys, not only captures the spirit of New York but also becomes an anthem that transcends borders. Through her music, Keys becomes a cultural ambassador, fostering connections and celebrating the diversity of our global identity.
In the iconic lyrics of “Empire State of Mind,” Keys paints a vivid portrait of New York City, capturing its energy, dreams, and resilience. The phrase “Concrete jungle where dreams are made of” encapsulates the city’s reputation as a place of boundless opportunities and aspirations. As Keys croons about the streets of New York, the song becomes a cultural touchstone, symbolising the city’s cultural impact on a global scale. Music, as eloquently expressed by Alicia Keys, takes centre stage as the composer in the symphony of life. It becomes the masterpiece that echoes the richness of shared human experiences. Across genres, music has the power to connect people, crossing cultural boundaries and resonating with the heartbeat of nations.
Keys’ dedication to philanthropy and activism further demonstrates the role of artists in using their platform to address social issues. She extends her influence beyond the realm of music, advocating for cultural understanding, equality, and justice. Alicia Keys stands as a testament to the transformative power of music, illustrating how it can be a force for unity, empowerment, and celebration in the diverse tapestry of global culture.
Film
“If you’re doing something outside of dominant culture, there’s not an easy place for you. You will have to do it yourself.” – Ava DuVernay
In the captivating world of cinema, culture becomes a powerful narrative woven into every frame. The films of Ava DuVernay, such as “Selma” and “13th,” serve as profound explorations of African American history and social justice. Through meticulous storytelling and visual language, DuVernay’s work not only reflects culture but also challenges and redefines it on a global stage.
In the film “Origin,” Ava DuVernay skillfully incorporates poignant instances that transcend the personal challenges faced by the author. One notable scene involves the playback of an old Martin Luther King Jr. speech, recounting his journey to India and affiliation with the Dalit “untouchable” class. This astute interplay of historical audio overlaid on present-day visuals provides a compelling commentary on the enduring resonance of societal issues spanning time and borders. Another impactful moment in “Origin” unfolds through a vivid portrayal of a Dalit scavenger submerged in a public toilet. This evocative depiction forcefully exposes viewers to the stark realities of caste-based discrimination, prompting them to grapple with the persistent social injustices.
Through these cinematic choices, DuVernay not only depicts cultural complexities but also invites audiences to reflect on the interconnectedness of historical struggles and present-day challenges. DuVernay’s advocacy extends beyond the screen; she actively supports inclusivity and diversity in the film industry. By amplifying voices that are often marginalized, she contributes to a more inclusive representation of cultures. Her efforts underscore the role of filmmakers as cultural storytellers and agents of change. Ava DuVernay’s impact on cultural discourse is not confined to the stories she tells but extends to the broader conversations she initiates.
Through initiatives like ARRAY, her independent film distribution company, DuVernay actively supports and promotes films by women and people of color. This commitment to inclusivity in storytelling contributes to a more comprehensive representation of cultures in the cinematic landscape. In the tapestry of filmmaking, Ava DuVernay’s brushstrokes are vibrant, creating narratives that resonate globally and shape the cultural conversations of our time. Her body of work serves as an inspiration for future filmmakers, emphasizing the potential of cinema not only to reflect culture but also to challenge societal norms, foster inclusivity, and contribute to a more nuanced understanding of the diverse tapestry of human experience.
Advocacy
“Culture is coded wisdom. . . wisdom that has been accumulated for thousands of years and generations. Some of that wisdom is coded in our ceremonies, it is coded in our values, it is coded in our songs, in our dances, in our plays.” – Wangari Maathai
Cultural philosophy takes centre stage with the profound words of Wangari Maathai, who envisions culture as the intersection of people and life itself. The distinguished environmentalist and Nobel laureate emphasise the intrinsic link between culture, nature, and the human experience. Maathai contends that culture is not merely a passive backdrop but the very essence of our identity. Her unique environmental lens is evident in her quote, which highlights the interconnectedness of culture and nature.
This perspective is exemplified in Maathai’s impactful legacy, extending beyond her environmental activism. As the founder of the Green Belt Movement, she actively championed tree planting, environmental conservation, and women’s rights in Kenya. One of the tangible outcomes of her environmental commitment is seen in the millions of trees planted through the movement. This not only provides ecological benefits but also symbolises the union between cultural preservation and environmental stewardship. The Green Belt Movement, initiated by Maathai in 1977, has empowered women across Kenya to take active roles in environmental conservation while addressing social issues. This transformative initiative transformed tree planting into more than an environmental act—it became a cultural symbol of pride and a powerful tool for fostering sustainable development. Through her leadership, she not only empowered women to take active roles in environmental conservation but also initiated a transformative wave where tree planting became synonymous with cultural pride and environmental responsibility.
Wangari Maathai’s assertion that “Culture is coded wisdom” resonates strongly in Kenya, where cultural heritage is intricately woven into various artistic expressions. Traditional songs, such as those of the Maasai, narrate stories of bravery and community values, serving as repositories of ancestral wisdom. Dances, like the Giriama or Luo traditional dances, embody historical events and rites of passage, encoding cultural narratives through expressive movements.
Theatrical performances within communities like the Luhya or Kikuyu showcase moral lessons and communal values, while ceremonies and rituals become living manifestations of cultural wisdom, employing specific symbols and practices to impart knowledge across generations. In Kenya, these artistic forms serve as vibrant vessels that encode and transmit the profound wisdom embedded in the cultural fabric. In the tapestry of cultural philosophy, Wangari Maathai’s thread weaves together the strands of human culture and the planet’s well-being, embodying an environmental consciousness that is integral to our collective identity.
The luminaries of these creative industries impart profound insights, urging us to recognise culture not as a passive backdrop but as the very fabric of our shared identity. In the tapestry of our existence, each stitch represents a story, a melody, a brushstroke of cultural significance.
What does Culture mean to you?
As we reflect on the wisdom of these cultural ambassadors, we are reminded that the creative industries play a pivotal role in not only reflecting culture but also in actively shaping and evolving it. Film, fashion, and music become vessels through which cultural stories are narrated, bringing forth narratives of tradition, rebellion, and the ever-evolving human experience. In film, directors like Ava DuVernay craft visual tales that transcend borders, serving as a universal language for diverse cultures to communicate.
The synergy between culture and creativity is a reciprocal dance, where one inspires and influences the other, shaping the collective identity of humanity. The understanding of culture through this creative lens becomes a celebration of diversity, a recognition of shared heritage, and a call to actively champion the vibrant threads woven into the fabric of our stories.
