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Natalie Chung

Natalie Chung, a climate advocate and researcher hailing from Hong Kong, embodies her commitment to sustainability through her fashion choices.

Championing Inclusivity through Pre-Loved Fashion

Clad in a secondhand romper and a necklace adorned with an array of gems, she champions inclusivity and showcases the power of pre-loved fashion.

The sunflower holds profound cultural significance across various societies, often revered for its symbolism beyond its physical beauty. In Natalie’s context, wearing the sunflower as part of her attire during COP 28 becomes a poignant statement echoing far beyond fashion.

Inspiring Optimism and Resilience

The sunflower symbolizes universal positivity and resilience, reflecting innate optimism even in adversity. In Hong Kong, it gained symbolic significance during pro-democracy protests, representing unity and hope amid challenges. This inherent quality resonates deeply with Natalie’s intention to convey a message of optimism amidst the overwhelming climate challenges discussed at COP 28. Natalie uses it to inspire determination and optimism, urging community engagement in shaping a sustainable future.

Within the cultural fabric of Hong Kong, the sunflower has gained symbolic significance in recent years. During the city’s pro-democracy protests, it emerged as a symbol of hope and unity. Its vibrant yellow petals became emblematic of resilience, as citizens stood together advocating for change despite facing significant challenges. It’s a visual representation of resilience, fostering a collective sense of hope and empowerment despite the enormity of the climate crisis.

A Beacon of Hope

Acknowledging the prevailing sentiment of helplessness towards climate action, particularly among the youth, Natalie underscores the significance of their active involvement. She believes in using fashion as a tool to express optimism and positivity, steering away from pessimism and the notion of climate doomers. Through her attire, Natalie aims to inspire a sense of hope, encouraging proactive steps towards sustainability rather than succumbing to a belief that individual actions are futile.

In her embodiment of sustainable fashion and advocacy, Natalie Chong stands as a beacon of hope, demonstrating that every choice, even in attire, holds the potential to inspire change and foster a brighter, more sustainable future.

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Francis Mendy

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