May 5, 2025 — Creative cultural sustainability agency BLACK PEARL has unveiled a Sustainable Fashion Guide in collaboration with Billie Eilish’s HIT ME HARD AND SOFT: THE TOUR—a curated resource inviting fans across Europe to engage with each tour city more consciously and creatively through fashion.
Sustainable fashion isn’t about perfection—it’s about process. Built on small, intentional choices, it lives in vintage jackets that carry stories, local designers who prioritize craft, and community workshops that teach repair over replacement. This guide offers fans a practical way to explore those ideas during their tour experience.
“This isn’t about being perfect—it’s about being part of it,” said BLACK PEARL CEO, Samata Pattinson. “We hope this guide helps fans explore, learn, and support fashion communities who are shaping a better, fairer industry.”
Launching alongside the European leg of the tour, the guide highlights curated secondhand shops, independent sustainable brands, repair studios, and community-led fashion initiatives in each city. From Stockholm to Manchester, BLACK PEARL’s guide empowers fans to support local makers and discover a more thoughtful approach to style—one that prioritizes responsibility, creativity, and connection. Find out more on store.billieeilish.com/pages/sustainability and take a look at the guides here.
Each city’s listings are presented in English and the local language, making the resource accessible and easy to explore!
Media Contact:
BLACK PEARL
pr@withblackpearl.com
www.withblackpearl.com
