Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
The Sustainable Style Guide for Everyone
Yes, everyone.
If you wear clothes, this guide is for you. And it’s free — because that’s the point.
Sustainable fashion has a gatekeeping problem. Too often the conversation has felt elitist, distant, and alienating — leaving people confused rather than empowered. This guide exists to change that. Written to cut across age, race, gender, disability, geography, socioeconomics, values, and beliefs. No jargon. No prerequisites. No cost.
Sustainable fashion is not binary. Not all-or-nothing. Not vintage-only or expensive or exclusively plant-based. It’s any of those things — and more. This guide helps you find what resonates, on your own terms.
What's Inside
Practical tips for shifting from fast fashion to thoughtful dressing. The significance of cultural heritage — and how to celebrate it without appropriation. Ways to reimagine what’s already in your wardrobe. Solutions for everyday wear, special occasions, and red carpet moments alike. A broader conversation about sustainability — one that’s honest, culturally grounded, and actually useful.
Our Ask
The guide costs nothing. All we ask: share it. Send it to someone who needs it. Amplify it. The more people who have access, the better the conversation gets — for all of us.
Sign up for our communications.
WITH THANKS
Author Samata Pattinson
Contributing Writer Lori Fuqua
Technical Leads Mandy-Doris Teye & Victoria Giannoccaro
Communications Melanie Hughes
Design Anu Dhesi & Lucas Willis
Co:Brand Creatives
Guide Contributors Omoyemi Akirele, Maxine Bedat, Jean Chung, Dominique Drakeford, Maurício Duarte, Micaela Erlanger, Shakaila Forbes-Bell, Kestrel Jenkins, Samata Pattinson, Andrew Morgan, Arieta Mujay, Evet Sanchez, Liv Simpliciano, Tara Swennan
Partners Lisa Marie Rae & Getty Images
