Culture @ F/W 2025 in partnership with Getty Images and Canon

For Culture@, BLACK PEARL partnered with Getty Images and Canon U.S.A., Inc. on a F/W 2025 campaign. This project continues a storytelling series that explores the intersections of culture, sustainability, and identity through visual narratives.

Featuring Jack Dylan Grazer, Tati Gabrielle, Sebastian Chacon, and BLACK PEARL founder Samata Pattinson, the portrait series—photographed by The Tyler Twins—examines how fashion, heritage, and personal narrative shape more human approaches to sustainability.

The campaign debuted on the Midtown Financial (MiFi) building in Times Square, where it runs through December 9, 2025. Captured by Getty Images using Canon’s latest technology, the portraits are distributed exclusively on gettyimages.com. BLACK PEARL led creative direction and production, with Canon as sponsor.

Culture@ continues BLACK PEARL’s wider cultural sustainability work across fashion, music, and entertainment, engaging themes of identity, heritage, and lived experience. Each portrait reflects a distinct story: Grazer’s American ease, Chacon’s Ecuadorian–Colombian roots, Gabrielle’s Korean and African American influences, and Pattinson’s British, West African, and African American heritage.

View the campaign’s portraits through Getty, here 

Credits: 
Photography – Tyler Twins 
Jack Dylan Grazer — Styling: Jasmine Kelly Rutherford; Hair & Makeup: Johana Montoya 
Sebastian Chacon — Self-styled; Hair & Makeup: Johana Montoya 
Tati Gabrielle — Self-styled; Hair: Jenni Iva Wimmerstedt; Makeup: Rommy Najor 
Samata Pattinson — Styling: Jasmine Kelly Rutherford; Makeup: Fabricio “Fabz” Montes
Graphic Design – Olga Kim, Diana Won  

Take a look at the BLACK PEARL Cultural Catalogue project here.
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Francis Mendy

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