Culture Tells People What to Want: Samata Pattinson on the Culture Global Stocktake.

Perspective · Culture Global Stocktake for Climate Action

Samata Pattinson, founder and CEO of BLACK PEARL, shares her perspective on the Culture Global Stocktake for Climate Action, a global initiative assessing what culture contributes to climate action, what it costs, and what it needs.

Built through open consultation with artists, knowledge holders, researchers, organisations and communities across every region, the stocktake is the first attempt to make that assessment in the language of the climate negotiations. Its central ask is clear: that culture be recognised as a driver of climate action and written into the Second Global Stocktake and the decisions that follow at COP33.

The Culture Global Stocktake for Climate Action

“Culture is how people decide what matters. It shapes what we wear, what we eat, what we celebrate and what we are willing to let go of. Any climate strategy that hopes to last has to start there.”

Samata Pattinson

01

The Definition

Culture as more than a sector

The stocktake opens with a definition. Culture is not a sector but the meaning, values, knowledge and practice through which societies understand and respond to the world, carried by a wider ecosystem of people, places and institutions.

It grounds this in human rights and climate justice, recognising that the crisis is rooted in histories of colonisation and extraction, that those least responsible feel its impacts first, and that Indigenous Peoples, people of African descent, local communities, women and young people are among the most affected and among the most important custodians of knowledge.

Meaning
Values
Knowledge
Practice

How societies understand and respond to the world

02

The Asks

What it asks of the cultural world

I

MITIGATION

II

ADAPTATION

III

LOSS & DAMAGE

On mitigation, the stocktake holds the cultural ecosystem to account. That means cutting emissions across production, touring, venues and digital infrastructure, building shared ways of measuring them, and ending fossil fuel sponsorship and investment. It calls on advertising, media and communications to stop serving fossil fuel expansion and to make lower-consumption living visible and desirable. Culture, it argues, is how new social norms take hold.

On adaptation, heritage sits at the centre. Most national adaptation plans still leave culture out, and the stocktake positions cultural venues as community resilience hubs when extreme weather strikes.

On loss and damage, it names what climate change is erasing: languages, rituals, sacred landscapes, ancestral land and the sense of belonging that holds communities together. These losses, it argues, must be recognised and funded even when they cannot be priced.

Samata Pattinson

03

The Means

Money, technology and people

The stocktake is direct about funding. Culture-based climate action is badly underfunded, and it calls on climate funds to open dedicated windows, give communities direct access, and resource grassroots movements, including those facing the growing criminalisation of peaceful protest.

It welcomes digital tools for preserving heritage and widening participation, while naming the environmental cost of artificial intelligence, the use of creative work without consent, and the concentration of power in a handful of platforms. It calls for coordination between ministries of culture, environment, education and finance, real investment in the people doing this work, and a just transition that protects workers, communities and cultural spaces rather than displacing them.

MONEY

Dedicated climate fund windows, direct community access, resourced grassroots movements

TECHNOLOGY

Digital tools for heritage, with eyes open to AI’s footprint, consent and platform power

PEOPLE

Joined-up ministries, investment in the workforce, and a just transition for cultural spaces

04

The Proposals

A path forward

The stocktake closes with concrete proposals, and describes itself as a living process, to be reviewed and strengthened as the work moves on.

1

A formal Joint Work on culture and climate under the UNFCCC

2

A charter for the entertainment and culture sector

3

Recognition of culture as a stakeholder community in its own right

4

Consideration of culture as a standalone goal beyond 2030

For Pattinson, the shift it represents is about how change is felt.

Samata Pattinson, founder and CEO of BLACK PEARL

“For too long, the climate conversation has told people what to fear. Culture tells them what to want. If we want change that holds, it has to feel like belonging rather than sacrifice.”

Samata Pattinson

Read the Culture Global Stocktake →

About BLACK PEARL

BLACK PEARL is a cultural organisation working across fashion, music, entertainment and education. Founded by Samata Pattinson, it puts people and communities first, using cultural participation and creative agency to shift how we make, wear, celebrate and value what we have. Samata is a Vogue Champion of Change, was named to VOGUE Business’s 100 Innovators list in 2024, and appears in The Independent’s Climate 100 List 2026.

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